ELAN

Established in 2004 with the ambition to bring international advertising concepts to Qatar, ELAN Group expanded over the years to diversify its offerings, and today the Group is a fully integrated company that operates through four divisions:

1. ELAN Media: specialised in crafting innovative communication and advertising landscapes across a mix of media channels to engage consumers and energize brands.
2. ELAN Urban: a pioneering company that aims to enhance the urban experience by providing innovative and customised city beautification solutions including modern street furniture and efficient signage.
3. ELAN Events: the largest MICE player in Qatar operating across the full value chain of the industry, by managing venues, organising and managing exhibitions, live events, and conferences, in addition to offering exhibition services.
4. ELAN Entertainment: a dominant entertainment player, incorporating Gulf Film, the largest movie distributor in the Middle East, and Novo Cinemas, the region’s favourite cinema brand.

ELAN Group has established various strategic partnerships, alliances, and joint ventures with some of the most trusted names in their fields such as:

1. Live Nation: The global leader in live entertainment with 550 million fans in more than 40 countries.
2. Fira Barcelona: One of the most important European trade fair organisations, and its international prestige is closely linked to the Barcelona brand, a city with over a century of trade fair tradition.
3. MCI: A leading Professional Congress Organizer (PCO) driving innovation in the global meetings, events, association and congress industries since 1987.
4. JC Decaux: The number 1 worldwide company in outdoor advertising which reaches more than 400 million people on the planet every day.
5. VIS Mobility: A leading Italian signage manufacturing company with more than 50 years of experience.

Through innovation and by partnering with global companies to bring international expertise to the local and regional markets, ELAN Group is setting the standards for media, entertainment, events and city beautification industries, with the aim of becoming the service provider of choice in the region.

ELAN has been a valuable advocacy partner for EAA by allowing free visibility for EAA campaigns on their huge network of Outdoor assets in Qatar such as their MUPI’s. They have also provided valuable visibility to EAA through their NOVO cinemas and digital mall assets in Qatar Mall, Doha Festival city and Gulf Mall.