Media partners Elan Media and Doha Media will feature campaign messaging on digital billboards, screens, and print platforms throughout the country. Meanwhile, Doha College and other academic institutions will play a hands-on role in raising awareness among students and their families.

Community engagement events are at the heart of the campaign, enabling the public to participate in fun and meaningful ways. During Charity Week 2025, an annual youth-led fundraising initiative, students across schools and universities in Qatar will host activities and charity booths to mobilise support for EAA’s cause. These young volunteers are turning campuses into hubs of generosity, from bake sales and book drives to awareness exhibitions, demonstrating the power of Qatar’s youth to drive change for their less fortunate peers. In addition, a public “Back to School” festival at West Walk, featuring educational workshops, health and sports activities, and cultural performances for families, invites community members of all ages to join in supporting the right to education.

Taj Sulaiman, EAA’s Private Sector Partnerships and Communication Director, said: “Through the ‘Back to School’ campaign, we call on everyone to join us in giving children the chance to learn and build a better future. Every contribution, no matter how small, brings us closer to making education a reality for all.”

EAA Foundation invites the people of Qatar to join the 2025 “Back to School” campaign by participating in partner‑powered activities that make every gesture count—whether small or large. You can support educational access in diverse, impactful ways: release a fundraising duck at Place Vendôme, donate via the Snoonu app, or join the educational bicycle race at Marriott. Students across schools and universities will lead creative initiatives during Charity Week, and at West Walk, will bring the community together with interactive booths, performances, and fun for families. Our retail partners like Mayoral, Apparel Group, and along with media outreach from Elan and Doha Media, will help spread the word. Whether you shop, donate, ride, or show up, you're helping send children back to school—because every contribution matters.