EAA Foundation Launches 2025 ‘Back to School’ Campaign to Support Out of School Children Worldwide

September 01, 2025

The campaign aims to ensure that more vulnerable children worldwide gain access to inclusive and high quality education.

Through the campaign, EAA Foundation will bolster such efforts by delivering backpacks and school kits to young learners, awarding scholarships to disadvantaged youth, and building or rehabilitating classrooms and educational facilities in these communities. All of these measures align with EAA’s mission to reach the hardest to reach children and ensure that no child is denied their fundamental right to education.

This year’s campaign is supported by an expansive and diverse coalition of partners from across Qatar’s public and private sectors, including Place Vendôme Mall, Snoonu, Mayoral, Apparel Group, Marriott International, Al Abdulghani Motors, Doha College, Elan Media, and Doha Media. Each partner is playing a distinct role in amplifying the campaign’s reach and impact.

At Place Vendôme, a symbolic “Duck Release” activation invites the public to purchase and release rubber ducks in the mall’s iconic fountain, with proceeds supporting EAA’s global education projects. This creative CSR activation not only raises vital funds but also serves as a powerful public statement in support of the right to education for every child.

On the digital front, Snoonu has launched a dedicated in-app donation feature in its charity section, enabling customers to make direct contributions. A campaign video and influencer-led content are scheduled to go live on social media platforms to boost visibility and engagement. Meanwhile, Marriott Business Council Qatar is organising a family friendly bicycle racing event (Ride for Education) at Sheraton Grand Doha, turning sport into a vehicle for social good. Retail supporters, including Mayoral, Apparel Group, are contributing through point of sale fundraising, awareness campaigns, and employee engagement.