New taxi Ad campaign in London, Educate A Child raises awareness of its cause in the UK
The taxi advertising strategy is part of Educate A Child’s campaign to increase awareness of its cause amongst UK residents, commuters and tourists. The taxi campaign also aims to attract partners for EAC to help achieve its goal of significantly reducing the number of children around the world who are currently missing out on their right to an education.
Eye-catching in their colour and design, the taxis will have adverts on both sides of the iconic London black cab, raising awareness of EAC as they travel around the city.
There are 58 million out of school children around the world who have no access to education, facing barriers which include poverty, conflict, and discrimination. Educate A Child, a global programme launched by Her Highness Sheikha Moza bint Nasser, aims to reach 10 million of these children by the end of 2016 and provide them with access to quality primary education. Educate A Child, based in Qatar, has recently established an office in London, which will initially focus on engaging audiences from the UK and Europe in particular.
For more information on Educate A Child, visit their website educateachild.org.
