McDonald’s Qatar Signs Collaboration Agreement with EAA
In line with its commitment to supporting the community every day, especially when and in ways they need it most, McDonald’s Qatar signed a partnership with Education Above All (EAA) to support the foundation’s programs for two years through awareness-building, fundraising, and volunteering.
To celebrate the partnership launch, McDonald’s Qatar hosted a Happy Day at the First and Second Assalam Schools, which was attended by Development License Partner and Licensee for McDonald’s Qatar, Mr. Kamal Saleh Al Mana, General Manager of McDonald’s Qatar, Mr. Mithqual Abu Nasser, and EAA Programme Director Talal Al-Hothal. During the Day, executives toured the school while children engaged in fun activities and received Happy Meal Boxes full of yummy food.
Commenting on the partnership, Development License Partner and Licensee for McDonald’s Qatar, Mr. Kamal Saleh Al Mana, said, “As we have in the past, McDonald’s Qatar – a 100% locally owned and operated company – continues to prioritize its responsibility towards strengthening the foundation of the community in which we operate and finding ways to serve bright futures, in addition to tasty food. Through our partnership with Education Above All Foundation, we underscore our commitment to the idea, enshrined in Qatar National Vision (QNV) 2030, that for true development to occur, a prosperous society should have access to quality education, especially for its deserving children.”
For his part, Talal Al-Hothal, the EAA director overseeing the Together Project that is running the partnership on behalf of the Foundation, said: “This agreement outlines what promises to be a fruitful partnership. We are looking forward to cooperating with McDonald’s Qatar to whom we extend our thanks for supporting our mission to broaden educational access, particularly for children from marginalized backgrounds. Education is the key to unlocking the Sustainable Development Goals. By supporting education we not only empower our youth, but build a more prosperous future for Qatar.”
Under the partnership, donations will be collected directly at the restaurant counters, by asking McDonald’s Qatar customers if they would like to add as little as QAR 1 to their total bill before enjoying the meal purchased. In addition, McDonald’s Qatar is committed to participating in key activations and local events, which are organized by EAA. The two partners will also schedule periodic volunteering programs, whereby McDonald’s Qatar employees will participate in ‘Happy Days’ hosted in Assalam Schools, with food and fun activities.
EAA, in collaboration with the Ministry of Education and Higher Education and national charitable organizations, initiated mechanisms in 2019 to support children in Qatar with access to education through the establishment of specialized, tuition-free schools entitled “Assalam.”
It is worth noting that this partnership comes as the first initiative under the new, bigger umbrella of Corporate Social Responsibility for McDonald’s Qatar: ‘Rahalatuna.’ The platform ’Rahalatuna’ – or ‘Our Journeys’ – serves as McDonald’s Qatar’s bold commitment to QNV 2030’s ‘Human Development’ pillar; additionally, it fulfils the company’s vision of giving back to the community as well as feeding as fostering communities. Rahalatuna engages the community’s youth, each of whom is on their unique journey-to-greatness, productively and positively through building their skills, broadening their vision, and rewarding their successes.